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Coming AAMA EventsAAMA Annual General Meeting (AGM) Finally, we will be selecting our new AAMA executive and are strongly enouraging our membership to consider volunteering for a position on our board. Most of our executive are unable to continue in their capacity next year, so please help us keep AAMA operating as Alberta's official media awareness organization! Past AAMA Events…Welcome to the Reel World Wednesday, March 4, 5 PM at the University of Alberta Civil Engineering Bldg. (CEB) Rm. 325 Exploring Respect, Equality and Diversity Wednesday, March 18, 6 PM at the Stanley A. Milner Library Theatre -- lower level, Stanely A. Milner Libary AAMA Annual General Meeting (AGM) "Are you BRANDED?" Watch the videos below to see more information!
Branding is a big part of life on the prairies -- and not just for cattle! People love brands as well, and are happy to display their favourite corporate logos on their chests, running shoes, glasses and, yes, even their hindquarters. In recognition of Canada's National Media Education Week in the first week of November, the Alberta Association for Media Awareness is holding a fun free evening for adults and young people to come and learn about branding and participate in activities like "Name that Jingle" and "What's My Brand?" that will help them become aware of what brands have influenced their purchasing decisions. The one-hour event will be held on Tuesday, November 4, 7 PM at 40 Sunpark Plaza SE, Suite 222 (Hurdman & Associates Financial Solutions Inc.). Adults and young people are encouraged to attend together and discover what has and has not changed in branding across the generations. The goal of the event is two-tiered: First is to teach how advertising provides Canadians with free or heavily subsidized access to much of their entertainment and information, and why it is a critical part of a healthy democracy. On the other hand, with the proliferation of marketing opportunities in our society, it's essential that adults have the skills to help young people learn to become educated consumers and critical thinkers. National Media Education Week will be recognized across Canada between November 3 and 7, 2008. For more information, please contact: Adolescent Use of Pornography in Alberta Adolescent Use of Pornography in Alberta - Speaker & Annual General Meeting, Tuesday, June 3, 2008 - The AAMA meeting will be on May 6, 2008. Members and non-members are welcome. The speaker will be Sonya Thompson speaking on the topic, Adolescent Use of Pornography in Alberta . Sonya Thompson is a former high school teacher and sexual health educator who currently works in media regulation. Her detailed study of adolescent use of pornography was part of her thesis study in the Family Ecology and Practice program in the Department of Human Ecology at the University of Alberta. During a 30 year silence in research on adolescent use of pornography, the pornography industry has become a major influence on adolescent sexual socialization, particularly for boys. This session presents the most comprehensive global findings to date about adolescent use of pornography on entertainment media (Internet, video and DVD, satellite and digital television) - by 13 and 14 year olds in their homes and homes of friends. It reveals high rates of use and major differences in use between boys and girls, and urban and rural youth. The research participants are 425 students in grade eight who completed anonymous questionnaires in a classroom setting. Children, The Family, & Mass Media
Sponsored by the Canadian Teachers' Federation and in partnership with the Media Awareness Network. Thanks to federal funding provided by the Public Safety, MNet and CTF are currently working with provincial and territorial teacher organizations, the Canadian Association of Media Education Organizations (CAMEO), the Association for Media Literacy (AML)and Concerned Children's Advertisers (CCA) to develop and promote a wide range of media education programs and professional development opportunities. More information at: http://www.ctf-ce.ca/nationalmediaeducationweek/default.htm
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